As the lead designer and photographer of Modelle, I rebranded the company and created the new logo branding along with a video reveal for social media. The following images are mock ups I created for the logo pitch I made when designing the new branding. I designed something I thought was timeless, classical, elegant but still edgy for the brand. I also opted for a monochromatic logo so that when used in conjunction with other images and graphics it would not clash too much and would let the pictures speak for themselves without being too overbearing to the eye. The final logo design below was used across social media platforms and is yet to be published on their new website and used in the upcoming packaging designs.